Can you promote in r/substack?
A place to discuss Substack, the newsletters, and the platform. (No self-promotion)
The short answer
If you’re a founder, disclose your affiliation, post only in the designated/self-promotion thread or as a properly formatted text post with flair, and focus on adding value rather than soliciting subscribers.
What works here
- Posting about your Substack as a text post with explanation and 'self-promotion' flair
- Sharing or recommending other publications if clearly noted and posted as text
- Using pinned megathreads for recommendations or solicitation
What gets posts removed
- Direct links/posts aimed at recruiting subscribers or blatant advertising
- Posting recommendations or solicitation outside the pinned threads when required
- Failing to disclose affiliation or not following the sidebar post format
Where this comes from
View the current official rules on RedditSelf-promotion rule
Community discourages self-promotion and directs users to pinned threads for more info, so promotional posts are restricted.
Soliciting recommendations
Requests to connect with authors or solicit recommendations must use the pinned megathread, limiting where solicitation is allowed.
Sidebar posting requirements
Links to Substack are treated as self-promotion; submissions must be text posts with a description and the 'self-promotion' flair, and non-owning submitters should state that.
Official rules of r/substack
- 01Self-Promotion
- 02Soliciting Recommendations
- 03Be on topic
Based on the community’s official rules, analyzed June 24, 2026. Rules change; the official rules page is always the source of truth.
Read the Intoru research and correction methodology.
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