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Can you promote in r/espresso?

The place to discuss the beans, brewing, and tools used to make the style of coffee known as "espresso", and all the forms it takes. New to espresso? Check out our "Brewing Basics" guide and Frequently Asked Questions in our wiki and linked in the sidebar!

The short answer

If you’re a founder, avoid unsolicited sales pitches; participate normally, disclose your affiliation when relevant, and only post product links or promotions on Sundays or after getting mod approval using the Self Promotion flair.

What works here

  • Replying helpfully to questions (with disclosure)
  • Posting promotional content on Sundays with Self Promotion flair
  • Getting prior moderator approval for promotions

What gets posts removed

  • Posting ads or solicitations any day without prior approval
  • Using affiliate/referral links or running marketing/research surveys
  • Astroturfing or disguised paid promotion

Where this comes from

View the current official rules on Reddit

Promotions allowed only Sundays or with mod approval

The rules state promotion is permitted only on Sundays or with prior moderator approval and requires the Self Promotion flair.

Brands must follow extra rules

Accounts with financial incentives must follow additional subreddit rules (wiki), indicating stricter oversight for vendors/brands.

Certain marketing actions always prohibited

Astroturfing, affiliate/referral links, SEO listicles, and marketing/research surveys are explicitly banned.

Topical focus requirement

Content must be focused on espresso, so product mentions should be directly relevant to espresso topics.

Official rules of r/espresso

  1. 01Be civil
  2. 02Keep things relevant to espresso
  3. 03Read the Wiki first
  4. 04Use the right flair & follow posting guidelines
  5. 05No low-effort text posts or questions
  6. 06No repetitive/excessive posting
  7. 07No screenshots of purchases or photos of boxed equipment
  8. 08Promotions & advertising
  9. 09Don't sell or ask how much your gear is worth
  10. 10NSFW content policy
  11. 11No AI-generated content

Based on the community’s official rules, analyzed July 1, 2026. Rules change; the official rules page is always the source of truth.

Read the Intoru research and correction methodology.

Intoru follows these rules for you.

It finds people in r/espresso and hundreds of other communities who are looking for what you sell, and drafts replies that fit each community’s rules, so you help first and never read as spam.

Find your buyers on Reddit