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Can you promote in r/bninfantsleep?

Welcome to Biologically Normal Infant Sleep! This is a safe place to discuss biologically normal infant (and toddler/preschooler) sleep for those wanting an alternative to sleep training. Biologically normal infant sleep refers to the natural sleep patterns and behaviors that align with human evolutionary biology and infant developmental needs. Unlike adult sleep, infant sleep is highly fragmented, with frequent night wakings for feeding, comfort, and safety. STing support is not welcome.

The short answer

Engage as a helpful community member, give responsive, nonjudgmental advice aligned with biologically normal sleep; if you mention your product/company do so sparingly and only for transparency, not as a pitch, and avoid links or solicitation.

What works here

  • Answer questions with respectful, responsive advice aligned with biologically normal infant sleep
  • Share personal experience or resources that support responsive care (without promoting sleep training)
  • Disclose affiliation when relevant but keep the focus on helping, not selling

What gets posts removed

  • Advocating or promoting cry-it-out, Ferber, or other sleep-training methods
  • Posting direct product/service promotions, solicitations, or lead-generation messages
  • Using the community to recruit customers, run surveys for marketing, or spam links

Where this comes from

View the current official rules on Reddit

No advocacy or promotion of CIO

Rule explicitly bans advocating or promoting cry-it-out and similar sleep-training methods.

STing support not welcome

Sidebar/public description states STing support is not welcome and the community is for biologically normal infant sleep.

Advice must be responsive

Rule requires sleep advice to encourage responsiveness to the child's emotional and physical needs, so prescriptive sleep-training pitches conflict with norms.

Golden rule against sleep-training advocacy

Moderators discourage people from coming to advocate or support sleep training; that may provoke moderation.

Official rules of r/bninfantsleep

  1. 01No advocacy or promotion of CIO.
  2. 02Please keep all sleep advice responsive.
  3. 03No hate speech allowed.
  4. 04This is a safe place for cosleeping/bedsharing parents.
  5. 05Please do not advocate for early night weaning or room separation.
  6. 06Be kind.
  7. 07We are not anti-formula or anti-crib.
  8. 088. Finally, do not encourage the “self soothing” myth.
  9. 09Golden rule: This is a safe place for non sleep training parents.

Based on the community’s official rules, analyzed June 23, 2026. Rules change; the official rules page is always the source of truth.

Read the Intoru research and correction methodology.

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